If you are following the the tech press, you might grow a bit tired of the term “Big Data”. Thus, I will not use it again in this short blog post. But the fact is we are now working hard to finalize the architecture for version 2 of our analytics platform (the first version dates back a few years and was tightly integrated into the authoring tool, this new one is running completely separately from the content production platform). This is an important part of an innovation project for which we have gotten some funding from Innovation Norway.
The most recent incarnation of Reading Analytics in TapBookAuthor.com goes way beyond the basic counting of titles and pages that the user accessed. Did the users really use the quiz on page 8? How about the video on the credits page – was it money well spent? Stop guessing and gain actionable insights to optimize your next titles, and learn in detail how your readers are spending their time by utilizing Reading Analytics.
Our Reading Analytics platform also allows for clients to plug in their own Business Intelligence platforms and feed data into production systems, if they desire. And opposed to old fashioned data warehouses (I avoided saying the B-word!), these can efficiently be queried and we provide a set of default real-time-updated widgets and reports as well.
If you want to join our beta program for our updated Reading Analytics platform or have some input for us, please contact us.