Schedule for webinars this spring

We are kicking off a new series of webinars. The webinars focus on helping our users getting as much as possible out of the tool, and are filled with  hints and tips on best practices and cool features.

The webinars will be held using Simply go to and you are in!

Dates for the webinar “Introduction to TapBookAuthor”:

– Wednesday, January 25, 2017 10:00 AM (GMT +0100)

– Wednesday, February 22, 2017 10:00 AM (GMT +0100)

– Wednesday, March 22, 2017 10:00 AM (GMT +0100)

– Wednesday, April 26, 2017 10:00 AM (GMT +0100)

– Wednesday, May 24, 2017 10:00 AM (GMT +0100)

Dates for the webinar “TapBookAuthor for experienced users”:

– Wednesday, February 08, 2017 10:00 AM (GMT +0100)

– Wednesday, March 08, 2017 10:00 AM (GMT +0100)

– Wednesday, April 12, 2017 10:00 AM (GMT +0100)

– Wednesday, May 10, 2017 10:00 AM (GMT +0100)

– Wednesday, June 14, 2017 10:00 AM (GMT +0100)

The webinars are free. If your timezone make the timings above inconvenient, please do reach out and we will try to arrange an additional session. We’ll also schedule more sessions suited for our users around the globe later. Some of our webinars will also be available in recording for reference and if you could not make it.

We are looking forward to meeting you online!

Learn Best Practices in TapBookAuthor Webinars

TapBookAuthor are kicking off a series of webinars. The focus of the webinars is to help our users getting as much as possible out of the tool, and give hints and tips on best practices and cool features.

The webinars will be held using Simply go to and you are in!

Upcoming webinar schedule:

  • Friday, June 3, 2016 10:00 AM (GMT +0200): Introduction to TapBookAuthor. Register!
  • Friday, June 10, 2016 10:00 AM (GMT +0200): TapBookAuthor for experienced users. Register!

The webinars are free. If your timezone make the timings above inconvenient, please do reach out and we will try to arrange an additional session. We’ll also schedule more sessions suited for our users around the globe later. Some of our webinars will also be available in recording for reference and if you could not make it.

We are looking forward to meeting online!

User Forum #3

Today we held our third user forum, in the cinema at Oslo Science Park, where we are currently situated in the EdTech Lab. The attendance was good, and we were super proud to see what our customers are creating as well as showing some goodies ourselves in terms of new functionality.

Social Reading from Samlaget
Bjørn Terje Bakken is showing the social reading app from Samlaget

The highlights included:

  • A presentation from GAN Aschehoug of their Bokbussen app
  • A presentation of how TapBookAuthor is helping Samsung KidsTime create around 40 rich titles for the award winning titles from seven countries in South East Asia
  • A look at the new backend technology for social reading, with pilot customer Samlaget as the first user (utilizing more or less our complete backend platform including Reading Analytics, gamification and social challenges, the subscription engine as well content delivery and a rich reader app)

We also announced a new partnership with voice-over professionals with talent from all over the world available, new employees (we are now 10 counting part time employees!) and several new clients.

In the practical demos of new functionality, we went from idea to fully functional app on our Android Tablet in a few minutes. The app included camera interactions, free hand drawing, drag and drop, text input and of course sounds and videos.

If you want to get a version of the “highlight reel” from our user forum demoed live over Skype, please give us a ping. We are also planning to start doing regular webinars that we think will complement our library of HOWTO videos in a great way.

Hope to see you in person the next time we are arranging our user forum!

Would you like an app with that?


The world is constantly changing. Since book lovers of all kinds are a part of this world, they’re changing too. Digital solutions are getting more present every day, either to replace something or as an addition to something. That’s why Norwegian publishers and bookstores need to realize that there is a big potential to be exploited. Right now it seems they don’t.

The gas station

An idea really struck me a few months ago during a visit to a Norwegian gas station. Usually I pay for my gas outside by the pumps, but this time I needed something in the store, and went inside to get it. When I wiped my card to pay, the girl behind the counter told me that by entering my phone number on the payment terminal, I would automatically register to a loyalty program; giving me a 10 cent discount per liter every time I wiped my card. Since I didn’t have to spend a lot of time and energy filling out different forms, I found it a pretty good deal and went for it. And even before I reached my doorstep, I received an sms from the gas station, telling me how to complete the registration. Really quick and easy. These things are often irritating and time consuming, but not this one.

I am not saying that publishers and bookstores should do exactly the same thing as gas stations. But the gas station example could surely inspire publishers and bookstores to get to know their customers better, and to dig deeper into the digital world of eBooks and apps. It is obvious there is a lot to gain by taking advantage of these digital opportunities.

Why not jump on the bandwagon? E-books and apps are always in stock without taking up much space, and they are always just a couple of clicks away. You just need to know where to find them.

How come the industry is still hesitating?

Publishers don’t know their digital customers well enough, and hence neither the possibilities created by digital solutions nor how to market their digital products. Also, the customers don’t know the digital products available or where to find them when they are in “buying mode”. It is complicated to find the actual products, even though there are loads of sites selling them.

Take (the biggest Norwegian digital book store) as an example. Have Norwegian book lovers even heard of it? Some of us – of course – have, but too many haven’t. Still doubled its turnover in 2015 (compared to 2014), and the positive trend – according to statistics from Den norske forleggerforening – doesn’t seem to end.

What about the sites put up by the bookstores? Do they sell eBooks and apps? Of course they do, but it seems they still rank the physical product higher, in spite of the increase of digital readers.

There’s a huge android market too. With over 10 million downloads last year, Aldiko Book Reader is an example of a great, small app in an aspiring market. These apps are user friendly and easy for the reader to handle with their eBook.

The solution

In a competitive and tough market both publishers and bookstores need to get in closer contact with potential customers to increase sales. They need to get to know their customers by getting their names and contact info. If this works out they can even send different information – based on interest – to different customers.

The main key:

  • When someone buys something in a physical bookstore, the store needs to establish a relation with the customer right away, by getting them into a customer register.
  • Paperwork is not a good thing – unless the store wants to scare their customers away. Therefore the register process needs to be quick and easy. Entering a phone number on the payment terminal – like they do in gas stations – is a possible way of doing this.

Everybody wins

Sale doesn’t have to be pushy. At least not if you do it the gas station way. If this works out successfully, the bookstore will be able to adapt their marketing to individual taste, whether it is digital or physical. Making the product «one click away» also makes the threshold for buying lower. As a result publishers and bookstores will be able to sell more books, and authors will be even more inspired to write them. This will be a win-win situation. Even customers would profit from this.

So yes, I would like an app with that.

User Forum March 14th

We’ll be holding our second User Forum in Oslo March 14th, at Mesh in Tordenskiolds gate. We’ll keep it low-key, personal and above all useful. We are keen on getting feedback from our users and excited to tell more about recently added features, share some tips & tricks as well as have a look at the roadmap for further development.

About 20 existing users have already enrolled and will be joining, if you want to join us and have not yet gotten an invitation – please reach out and contact us as soon as possible.

First user forum held in Oslo

On May 16th, we held our very first user-forum in Oslo. Almost all our customers were attending for an crammed two hour session in the lovely library at Aschehoug in Oslo.

Thank you, Aschehoug for hosting the event! Sondre, our CEO, went through the new features of the next release of Thanks to our simple subscription model, all these awesome features will be available to all subscribers as the new version is deployed.

After the presentation of new features, a round-table discussion was held to shed light on how our customers use TapBookAuthor; what works and what can be improved. Many good ideas were discussed and the TapBookAuthor crew got loads of new inspiration for the near, and long-term roadmap.

Leseland, an app from Samlaget helps children learn reading
Leseland, an app from Samlaget helps children learn reading

One of the demos held was for Samlaget’s Leseland app that was about to be released for both Windows, Android and of course all the iPads out there. This app used both the in-app-purchasing that was added to the tool this winter, the read-along (aka “karaoke mode”) function as well of activation of different sets (“layers”) of sounds and effects according to user selections. You can see a screenshot from the app (yep, the roof is indeed leaking – using the animation feature!) attached to this post. Click the image to see it full size.

Thanks to our users who attended the user forum meeting – and we hope it will be even more next time around!

User forum – to exchange ideas and experiences

As we are growing, and more and more customers and users discover, we want to create a place where we can meet and connect with our customers and they with each other.
Enter the “TapBookAuthor user forum” – an event that will likely take place two times a year in Oslo. The first one will be held May 16th, more on that in another blog-post after the event. We will use the user-forum as a place to exchange experiences, discuss usage scenarios, present new features and upcoming plans for
If you would like to get an invite, even if you have not yet started using the tool, let us know and we will see what we can do.